Recently RBM participated in a webinar from Tim Williams of the Ignition Consulting Group titled “What Today’s Clients Want Most from their Agencies.” Overall the webinar’s focus was on how client/agency relationships have changed over the past decade and how agencies are morphing to meet their clients’ specific needs.

Sales and Marketing have started working in better alignment and finding tools to help get in contact with leads that are actually excited (or at the very least, not annoyed) to talk with them. In other words, successful salespeople have found a way to have a two-way conversation instead of a sales pitch using great new technology that has developed over the past several years.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32017/The-Sales-Game-Has-Changed-Here-s-How-to-Adapt.aspx#ixzz1rOkhkRVa

Dearest Miracle March,

It is with great pleasure that we welcome you to our humble abode. We invite you to blanket this marvel of a valley with your white decadence. May you not stop for the entirety of this month. We await your fluffy goodness so that we may ride majestically through the expansive bowls and trees. The feeling of powdery goodness beneath our feet will no longer be a faint recollection. 

Let March of 2012 acquire notoriety as it did in the 1990-91 season. Many moons ago, during the winter of 1990-91, we faced a dire snow situation. During that trying year, Red Dog and Squaw Creek were the only lifts running until the third of March. Then you arrived. The 25 individuals that operated Squaw that season declared the month of March a “miracle”. You brought 188 inches with you and our quaint mountain community was overwhelmed with joy. 

So, here we are seeing only the beginning of your greatness. We hope that these weather models are in fact true. That you, Miracle March, will bring 5 to 7 feet by next Sunday. To spring conditions full of abundant sunny days, we say nay. We greet your stormy aura with open arms null and void of complaints. 

We will sit here and watch the flakes fly. 

Patiently waiting, 

The entire ski/snowboard population

ONE OF A KIND! 

1198 Folsom Street  San Francisco, CA 94103

Menu: http://citizensbandsf.com/lunch_brunch.html\

Last week Hub Spot published a report detailing the state of inbound marketing in 2012. Some take-aways from the report include:

• Inbound marketing channels are proving to have a low-cost advantage compared to outbound marketing channels. Organizations using inbound marketing can achieve a cost-per-lead that is 61% less than organizations whose main focus is outbound marketing.
• Marketing budgets are continuing to shift to inbound channels, with the difference between inbound vs. outbound marketing expenditures growing by 50% from 2011-2012.
• Social media is becoming a major source of leads, with 62% of companies surveyed by Hub Spot saying, “social media has become a major source of leads in the past six months.”

Overall, major brands are moving toward search, social and content campaigns to drive inbound marketing initiatives in the future. Today, consumers and B2B buyers look to the Internet to provide information aiding in purchasing decisions, making it the job of brands to provide that content to help aid consumers in the purchase cycle.

You can find the full report here.

“As long as you enjoy investing, you’ll be willing to do the homework and stay in the game. That’s why I try to make the show so entertaining, because if you aren’t interested, you’ll either miss the opportunity to make money in the market or not pay enough attention and end up losing your shirt.”