The Edge

What Clients Want From Their Agencies

Wed, 25 Apr 2012 11:07:08 -0700

Recently RBM participated in a webinar from Tim Williams of the Ignition Consulting Group titled “What Today’s Clients Want Most from their Agencies.” Overall the webinar’s focus was on how client/agency relationships have changed over the past decade and how agencies are morphing to meet their clients’ specific needs.

One of the coolest things i have seen in a while; definitely...

Sat, 07 Apr 2012 16:07:00 -0700

One of the coolest things i have seen in a while; definitely going to do this!

The Sales Game has Changed: Heres How to Adapt (Hubspot)

Sat, 07 Apr 2012 15:58:00 -0700

The Sales Game has Changed: Heres How to Adapt (Hubspot):

Sales and Marketing have started working in better alignment and finding tools to help get in contact with leads that are actually excited (or at the very least, not annoyed) to talk with them. In other words, successful salespeople have found a way to have a two-way conversation instead of a sales pitch using great new technology that has developed over the past several years.

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/32017/The-Sales-Game-Has-Changed-Here-s-How-to-Adapt.aspx#ixzz1rOkhkRVa

Dearest March Miracle

Sat, 07 Apr 2012 15:53:00 -0700

Dearest March Miracle :

Dearest Miracle March,

It is with great pleasure that we welcome you to our humble abode. We invite you to blanket this marvel of a valley with your white decadence. May you not stop for the entirety of this month. We await your fluffy goodness so that we may ride majestically through the expansive bowls and trees. The feeling of powdery goodness beneath our feet will no longer be a faint recollection.

Let March of 2012 acquire notoriety as it did in the 1990-91 season. Many moons ago, during the winter of 1990-91, we faced a dire snow situation. During that trying year, Red Dog and Squaw Creek were the only lifts running until the third of March. Then you arrived. The 25 individuals that operated Squaw that season declared the month of March a “miracle”. You brought 188 inches with you and our quaint mountain community was overwhelmed with joy.

So, here we are seeing only the beginning of your greatness. We hope that these weather models are in fact true. That you, Miracle March, will bring 5 to 7 feet by next Sunday. To spring conditions full of abundant sunny days, we say nay. We greet your stormy aura with open arms null and void of complaints.

We will sit here and watch the flakes fly.

Patiently waiting,

The entire ski/snowboard population

Citizens Band Mac & Cheese

Sat, 07 Apr 2012 15:40:00 -0700

Citizens Band Mac & Cheese :

ONE OF A KIND!

1198 Folsom Street San Francisco, CA 94103

Menu: http://citizensbandsf.com/lunch_brunch.html\

State of Inbound Marketing

Sat, 07 Apr 2012 15:00:00 -0700

State of Inbound Marketing :

Last week Hub Spot published a report detailing the state of inbound marketing in 2012. Some take-aways from the report include:

Inbound marketing channels are proving to have a low-cost advantage compared to outbound marketing channels. Organizations using inbound marketing can achieve a cost-per-lead that is 61% less than organizations whose main focus is outbound marketing.
Marketing budgets are continuing to shift to inbound channels, with the difference between inbound vs. outbound marketing expenditures growing by 50% from 2011-2012.
Social media is becoming a major source of leads, with 62% of companies surveyed by Hub Spot saying, “social media has become a major source of leads in the past six months.”

Overall, major brands are moving toward search, social and content campaigns to drive inbound marketing initiatives in the future. Today, consumers and B2B buyers look to the Internet to provide information aiding in purchasing decisions, making it the job of brands to provide that content to help aid consumers in the purchase cycle.

You can find the full report here.

Jim Cramer Financial Guru

Sat, 07 Apr 2012 14:37:00 -0700

Jim Cramer Financial Guru :

“As long as you enjoy investing, you’ll be willing to do the homework and stay in the game. That’s why I try to make the show so entertaining, because if you aren’t interested, you’ll either miss the opportunity to make money in the market or not pay enough attention and end up losing your shirt.”

Big Mountain Skiing Alaska

Sat, 07 Apr 2012 14:29:00 -0700

Big Mountain Skiing Alaska

Red Bricks Media Blog

Sat, 07 Apr 2012 14:26:00 -0700

Red Bricks Media Blog :

Photo

Sat, 07 Apr 2012 14:23:43 -0700

Fear and Loathing in Online Video

Sat, 07 Apr 2012 14:10:00 -0700

Fear and Loathing in Online Video:

Hollywood has had a storied history of vehemently resisting the advances of technology rather than embracing the new revenue streams it can create. This occurred in the ‘80s when MMPA President Jack Valenti appeared before Congress asking for legislation outlawing the VCR. More recently Hollywood has gone after cloud-based DVRs, tablets, and the content that is disseminated throughout these channels (SOPA). Recently Jay Fulcher wrote a post on TechCrunch titled “Fear and Loathing in Online Video” where he provided insight into how Hollywood can embrace the new revenue streams forged from online video.

Focus on your Customers: Find ways to encourage- not discourage- digital distribution; this can include bonus features not featured in physical media, as well as offering access to exclusive content or websites.
Deliver engaging media experiences to all screens: Consumers want to get content on all their devices. Put more energy into giving movie fans what they want, and Hollywood will earn their goodwill (not to mention money).
Make it feel as familiar as channel surfing: “New technology demands an intuitive UI and simple interface.” Consumers want access to movies and TV shows they care about on the devices they use every day, and they want it to be fast and simple.

In time Hollywood will adapt to the ongoing changes in video technology and digital content distribution, just as it always has. But as always, it takes time and adoption to get a behemoth industry to accept change.